Products With a Purpose

There’s more to Cloud b than cuteness and cuddles. Each of our products is uniquely designed to be a full sensory experience that creates a custom comfort zone for your child. Learn how our plush pals are above and beyond your standard stuffie.


To an infant, there’s nothing as comforting as a mother’s heartbeat and at Cloud b, we’ve come up with the perfect stand-in. Think of it as an audio pacifier, sure to calm even the fussiest babies.  Products in our Soothing Sounds Collection feature a heartbeat setting to mimic the comforting sounds of the womb.  

White noise is also proven to lull little ones into slumber. A study of 20 newborns found that infants were more likely to fall asleep within five minutes in response to white noise. We’ve included this soothing sound as a setting in our award-winning Sleep Sheep Collection.


Touch is the largest sensory organ and it’s the first to develop in utero. With every touch, your newborn is learning about life. They discover the sensation of “hardness” from crib railings; “itchiness” from those pesky clothing seams and tags; and, perhaps the rudest awakening of all: it’s cold outside the womb!

Cloud b’s LullaBags and LullaWraps give newborns the warmth and snugness they long for. These wearable blankets are also safer than loose blankets, which can cover baby’s face and interfere with breathing.

Touch also helps children build their first emotional bonds. Our plush stuffed animals offer comfort during illness and ease separation anxiety.


Between the ages of about two and six, imaginations can run wild, thoughts become more complex, and memories start to last longer. While these new developments have plenty of benefits, drawbacks can include a greater awareness of life’s dangers and longer-lasting fears.  

Fear of the dark, in particular, seems to be a hard fact of childhood. Cloud b’s Twilight Collection can help ease that fear. Twilight Turtle and friends project images and soothing colors to comfort children of any age.


Research shows that aromatherapy with lavender can promote relaxation and improve sleep quality. Cloud b’s Slumber Friends include a removable pouch filled with our exclusive lavender blend that soothes and calms. These plush pillows can be used in your child’s bedroom, as well as on-the-go. The familiar scent can make traveling toddlers feel more secure in different environments and offer a bit of home wherever they go.