130 SuperKids Help Launch SuperMax The Turtle

(Santa Ana, CA)  May 5, 2015 – Today, in conjunction with Brain Cancer Awareness Month, 130 pediatric cancer survivors will be delivering care packages to other children battling cancer at hospitals around the world. The event is the official launch of the new Super Max the Turtle, a unique nightlight designed specifically to help soothe children and promote the healing process. Coordinated by the MaxLove Project, a non-profit organization dedicated to fighting childhood cancers, and Cloud b, award-winning creators of products that promote health by helping children sleep better, these 130 brave “SuperKids” will collectively distribute thousands of products to ### kids throughout the United States, Canada, the United Kingdom, Australia, and Ireland. – an act of empowerment for both the givers and the recipients.

Inspired by 8 year-old Max Wilford, Chief Inspiration Officer of the MaxLove Project, who has been battling brain cancer for more than three years, Super Max the Turtle was created to empower kids, raise awareness about pediatric cancer, and support the work of the MaxLove Project through proceeds from the sales of the product.

For the past several months, the MaxLove Project has been inviting families they’ve worked with to assist with the launch. “When kids help other kids, there’s an incredible ripple effect of positivity,” says MaxLove founder Audra Wilford, Max’s mom. “Max is passionate about helping others and has shown us how beneficial it can be for everyone, kids and adults alike.”

“Super Max the Turtle is our little hero on a big mission,” says Cloud b CEO Linda Suh. “It’s a representation of Max’s strength and determination to end childhood cancer and his desire to share the love with all who are battling this illness. We never dreamed our products could have this kind of impact and we’re thrilled to be taking this collaboration to the next level.”

Cloud b and the MaxLove Project have been collaborating to support children facing serious diseases and illnesses since 2011 when Max’s parents discovered the therapeutic potential of Cloud b's Twilight Turtle. When Max first came home from more than three weeks in the hospital after brain surgery, he was very afraid of the dark, despite the four  nightlights in his room, so his mom Audra bought him a Twilight Turtle  hoping that its soothing stars projection would help. Max immediately  identified with the green stars as “healing” stars as he held the Turtle up to the back of his head - green stars glowing - and said “Look, mommy, I’m healing.”   After witnessing this remarkable act of empowerment, Audra and her husband Justin decided to find a way to share the nightlight with other children fighting cancer and they reached out to Cloud b for help.

Audra wrote to Cloud b requesting support to purchase Twilight Turtle  at a discounted rate to send to children fighting cancer  across the nation. Instead, the company’s CEO agreed to donate the entire product.   The MaxLove Project was born and since then, they and Cloud b have teamed up to donate and distribute more than $150,000  worth of Twilight Turtles to SuperKids fighting cancer and related rare diseases around the world.

“We have seen first-hand, time and time again, the therapeutic value of Cloud B's products, both with our own children and those we serve in hospitalized and critical care settings,” explains Audra. “The Twilight Turtle is more than a toy, more than a nightlight. It’s magical, therapeutic, and immediately helps children feel safe and at ease, facilitating the essential healing that with the sleep process. We’ve been incredibly fortunate to be a part of this collaboration, to bear witness to story after story of how the Cloud b products help children in need in the most vulnerable and critical medical situations.”

The new Super Max the Turtle (featuring a sweet smile modeled on Max’s own) features the same glowing starlight projections of the original Twilight Turtle that first provided comfort to Max.  It eases fear of the dark as it projects blue, amber or green stars from its shell and kids can choose comes one color or set the Turtle to morph through all three colors.  Developed with input from health professionals at the Children’s Hospital of Los Angeles, Super Max the Turtle is a compact size to make it easy to take it anywhere and it’s entirely plastic to make it easy to keep clean and sterile if necessary. Just like the original, Super Max the Turtle has a 45-minute auto shut-off timer that ensures complete darkness during children’s deep sleep as recommended by pediatricians. An included booklet features the story of Max the Turtle – a regular turtle who becomes Super Max, a rainbow-caped superhero shining his light wherever he goes, healing those who need it most. Given its medicinal intentions, Super Max the Turtle will actually be available by prescription for children who need it.

In honor of Max’s mission to make a difference in the lives of all kids fighting cancer, Cloud b is donating a portion of its proceeds from Super Max the Turtle to the MaxLove Project.

Super Max the Turtle, for kids of all ages, will be available for $19.95 at specialty retailers and www.cloudb.com.

About MaxLove Project

Inspired by SuperMax Wilford, an 8-year-old fighting brain cancer, MaxLove Project is a volunteer-driven, grassroots nonprofit organization founded to help SuperKids thrive against cancer and life-threatening conditions. For more information about the MaxLove Project, please visit: http://www.maxloveproject.org.

About Cloud b:

Founded in 2002, the company has become a trusted name with parents worldwide with award-winning products that are developed in consultation with an Advisory Board of pediatricians and specialists.  For more information, please email info@cloudb.com or call 888-4CLOUDB. Follow Cloud b on Facebookwww.facebook.com/cloudb and on Twitter: @cloud_b.