Experts and Advisors

Here at Cloud b, we are committed to developing high-quality products that help babies sleep and simplify parents’ lives.
To help us achieve that goal, we have assembled a group of Experts and Advisors who help educate people to the importance of good sleep and spread the word about the latest developments in sleep solutions.


Dr. Laura Sergis, M.D. – Dr. Sergis is a pediatrician with a private practice in Torrance, California. She received her Bachelor's degree in Biology-Psychology from Columbia University. She attended medical school at the University of Southern California and completed her pediatric internship and residency training at Children's Hospital, Los Angeles. Her conscientious approach to pediatrics and sensitivity to the needs of children make her an excellenct addition to the board.


Kim West –  Kim West is a mother of two teenage girls and a Licensed Clinical Social Worker who has been a practicing child and family therapist for twenty years. Known as The Sleep Lady® by her clients, over the past sixteen years she has helped tens of thousands of tired parents all over the world learn to listen to their intuition, recognize their child’s important cues and behaviors, and gently create changes that promote and preserve his or her healthy sleep habits.

West has appeared on the Dr. Phil, Today Show, NBC Nightly News, Good Morning America, TLC’s Bringing Home Baby  and CNN, and has been written about in a number of publications including The Wall Street Journal, Associated Press, Baby Talk,  Parenting, The Baltimore Sun, USA Today, The Telegraph, The Irish Independent and the Washington Post. West hosts the sleep section of The Newborn Channel, played in maternity wards in hospitals across the country.

West has spoken to numerous parenting groups across the country about the importance of children’s sleep and how to gently teach your child to go to sleep and sleep through the night.

West is the author of The Sleep Lady’s Good Night, Sleep Tight: Gentle Proven Solutions to Help Your Child Sleep Well and Wake Up Happy with Joanne Kenen. She is also the author of  52 Sleep Secrets for Babies (2008) and The Good Night, Sleep Tight WORKBOOK (2010).  Both published by Easton Studio Press.

Kim West received her master’s degree in Clinical Social Work from Simmons College in Boston, Massachusetts. She lives with her family in Annapolis, Maryland.

Visit her website at


Audra WilfordAudra Wilford – Audra is proud Momma to Max and his little sister, Maesie.  Max is also known as "SuperMax" and is the inspiration for MaxLove Project, a nonprofit organization working to ensure that kids fighting cancer  not only survive but thrive. Inspired by SuperMax's battle against brain cancer and the resilience that children teach us all about in the toughest of situations, Audra founded MaxLove Project to support SuperKids with the same therapeutic resources that have helped SuperMax so much throughout his healing process . One of those amazing gifts to SuperMax's healing and recovery has been Cloud b's Twilight Turtle. Audra and the MaxLove Project team are so proud to have the support of the Cloud b company in distributing the Twilight Turtle to SuperKids fighting cancer across the nation. They've witnessed first-hand the power of this product, not only for kids self-soothing under normal conditions, but also for children for whom this product is one of the only self-empowering objects of comfort they have access too.

Audra graduated from Teachers College, Columbia University with a Masters degree in Philosophy and Education. She's been working as an educator, specializing in student leadership development in higher education for over 12 years. Previously Audra earned a certificate in culinary arts and pursued a career in the restaurant industry.  All of this experience prepared Audra to pursue the very best comprehensive integrative therapies for Max and to create a nonprofit to help others as well.


Dan NesselDan Nessel – Dan Nessel in the Founder and Editor-in-Chief of DadDoes.Com, a leading product review site for parents. Mr. Nessel has performed hands-on reviews on over 200 toys over the last two years and this is significant for two reasons.  First, Dan Nessel has a vast knowledge of what kids find fun in a toy and second, Mr. Nessel has spent way too much time playing with kids’ toys. Mr. Nessel, a boy trapped in a man’s body,  has been a guest on numerous radio shows, featured in news articles and most importantly, never gets tired of playing with toys.


Natalie DiazNatalie Diaz – Natalie is the Founder of both Twiniversity and Multiplicity. Through these virtual outlets in just over one year’s time, Natalie has grown the businesses to be listed among top online resources, with reach to more than 10,000 families of multiples. As a result, she was named among the top 100 Social Media Moms by Disney.

As Twiniversity continues to expand, Natalie is currently compiling her first book, “Twiniversity 101: Twins Prep”. A born marketer and innovator, Natalie possesses the unique skill set that allows her to be well received by parents of young children and multinational corporations, alike. To this end, Natalie works as a brand ambassador for Britax B-Ready Strollers, as well as with companies like BigTent and PBS Kids 13. When not busy growing her businesses, she plays mom to her fraternal twins.