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Our Story

There was a baby named Madeleine that slept so well, her mom had no idea what other parents were referring to when they talked about being sleep deprived. (We swear it’s true!) In her efforts to understand what made her baby different, she discovered it wasn’t her baby at all, but a special gift she received- a baby sleep bag.

This simple sleep bag was a part of her daughter’s sleep-time routine and kept her snug, secure, and comfortable all through the night. It was literally a parent’s dream come true. She realized that the gift was really the gift of sleep…which is priceless for new parents dealing with endless sleepless nights.  This sparked an idea so she set out to create and share this gift with other families so their babies could also get good sleep. 

So, the idea of Cloud b was born.

She told a good friend, a very inventive jack-of-all-trades about her idea.  From that point they embarked on an adventure of creating innovative products that help children and their families get good sleep. She brought a keen eye for design and a mother’s intuition. He brought an innovative nature and insatiable curiosity. Together, they transform simple sleep aids into opportunities for human connections through the Plush with a Purpose ® collection.

From a dream to help all babies drift off to dreamland as easily as hers; with a desire to create something of superior quality and design it’s fit for royalty; and, a vision of promoting family health and happiness – the Cloud b brand is now a trusted resource for parents around the world.

Why “Cloud b”?

Originally, Cloud b meant Cloud “Baby.” When we first started, we focused on creating products and resources that helped babies sleep. However, as we grew as a brand and learned more about the complexities of sleep and creating a sleep routine, we realized that we needed to bring comfort to the whole family. Now we like to say that the name’s a play on “Cloud 9,” where every child sleeps peacefully and parents find peace of mind. Good sleep improves quality of life for everyone!
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